Communicating Company Alternative Communication Contributions PDF 83e9ae88d

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The Communicating Company: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science) PDF




by Hartmut Hübner : The Communicating Company: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science)

ISBN : #379081928X | Date : 2007-03-05

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PDF-5ac42 | Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication… The Communicating Company: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science)


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The Communicating Company: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science) by by Hartmut Hübner

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